The photos are now pride of place in the Boardroom and wall spaces of our new offices
I have been creating professional portraits for various companies for 15 years and count amongst my corporate photography clients barristers’ chambers, banks, property companies and blue chip companies. I undertake headshots but prefer to create more varied lifestyle location shots that give more of a sense of the subject’s personality.
Clients and consumers are looking for authenticity in their business dealings these days. They want to see the humanity of the company they are working with. So it’s more important than ever to put across the right image of your staff and your company. After all, the ‘About Us’ section of a website is the second most visited after the homepage.
Consumers are not just choosing your products and services, they are choosing you (and your personnel). And your staff portraits or headshots are digital ambassadors for your brand.
I create dynamic corporate portraits when possible. Portraits which give a far greater sense of the personality of the individual and, by extension, the values of the company. A sense of the sitter’s personality is communicated so they come across as trustworthy, competent, creative, authoritative, approachable. Reflecting the attributes you wish to communicate about your company.
I’m also keen to get my subjects outside. Often, wonderful business portraits come from shooting outdoors whether in front of your offices, in the local environment or where business is done. As a London based professional photographer, I know where to find super backdrops in the city whether an inspiring cityscape or simply a brick wall, some stair railings or an archway which frames the subject.
You will find examples of my corporate portraits and headshots below.
If you require professional yet approachable, friendly, natural and flattering portraits for your business I would love to hear from you.
Please contact the West London Studio on +44 (0)20 8748 1988 or Serena on +44 (0)7958 511819 or email email@example.com.
HOW TO CHOOSE A PHOTOGRAPHER FOR CORPORATE PORTRAITS
It’s crucial that potential professional photographers understand your brand. That they get your business and what you are trying to achieve with your images. And check if they have experience capturing the sort of image you wish to project. If you are a bank or barristers’ chambers and they specialise in actors’ headshots, it might not be the best fit.
It is a given that they must be organised, professional and able to deliver what you are looking for, on time and on budget. But it’s also important that they are able to make a connection with their subject as not everyone is comfortable posing for portraits. If they cannot put people at their ease, they will not be successful at capturing good corporate photography portraits.
HOW TO PREPARE FOR CORPORATE PORTRAITS
Be clear about what you are hoping to achieve with your corporate portraits. What image do you wish to project? What do you wish for your portraits to say about your company and your brand? Give your photographer a detailed brief of who will be photographed and any groups . Also, how the images will be used, such as website only, or printed, framed and displayed in the office.
Consider the location of the portrait shoot (eg boardroom, reception, etc.) Make sure that the office is clean and tidy on the day of the shoot and free of personal clutter. Finally, consider fresh flowers or plants for a bit colour.
WHAT TO WEAR FOR A CORPORATE PHOTOSHOOT
- Solid, soft and muted colours usually photograph best. Avoid logos, bold patterns, large stripes and neon.
- And make sure your jacket and shirt fit you well or it will be obvious in the photos, especially at the neck.
- Clothes should be neatly pressed and should look new or like new.
- Consider the neckline which best suits you.
- Big statement jewellery is best avoided as it can distract from the subject.
- Finally, natural make-up which is slightly heavier than usual. Nothing too sparkly or shiny.
LONDON CORPORATE PHOTOGRAPHER
London Corporate Photographer Serena creates professional business portraits for companies across the UK and abroad