How to stand out with your corporate headshot photography
For a long time, corporate headshot photography was unimaginably dull. A couple of decades ago, companies such as banks had annual yearbooks showing uniform, dull headshots in rows, page after page. Then with the development of websites came the digital headshot. But largely this was not much of an improvement! As with the annuals, the headshots were generic and dull. While allowing the user to put a face to a name, they were very boring. And there was no introduction of personality or brand values in the images.
However, things have really changed in the past few years. Now the website user is looking for authenticity in their dealings with companies. And they expect a personal touch. As well as a clear understanding of brand values. And they expect this all to be communicated on the About page of a company’s website. Which, by the way, is the second most visited website page after the home page.
So How do we do this?
So how do you stop corporate headshot photography from being boring? Well all it really takes is a pop of colour such as the blue background in the image above. Or even just a bit of texture as in the images below.
However there is no reason to limit your imagination! For many companies now hire art directors or creative agencies who oversee production of websites including the company headshots. The sky is the limit on creativity here, as in the images below, where amazing wallpaper backdrops were added in post-production. Even though the wallpapers are different, the fact that a different one is used for each sitter is itself a unifying theme which works really well.
Quite simply, even without hiring a creative agency or an art director, you can improve your corporate headshots simply by getting away from the grey or white background and conducting the headshot outdoors near your office. Or even in different locations within your building. In front of a plant, or an interesting wall or by a window, lit with natural light. The main thing is that you don’t have to settle for dull, repetitive headshots. Unleash your creativity and achieve something which truly communicates your company’s personality. And delivers a warm, personal touch.
“Photography through the lens of a storyteller”
LONDON CORPORATE HEADSHOT PHOTOGRAPHER