Portrait of executive in front of floral painting

Executive Portraits

Executive Portraits – between Personal Branding Photos and Corporate Headshots

Having created many Corporate Headshots and Personal Branding portraits, I’m increasingly commissioned for Executive Portraits. But what are Executive Portraits, you might ask?

Well, a corporate headshot is more traditional. And might be one of many headshots of employees of the same firm. Which likely share a similar style and sit together on a website. Or it may a headshot portrait against a plain background. Generally, it gives little away about the subject.

However, a Personal Branding portrait is very different. Often, this type of photoshoot tells the story of a small business or an entrepreneur’s exploits. And it might blur the lines between business and personal life. Additionally, it showcases hobbies and brand totems and shows the journey travelled.

And Executive Portraits?

Yet the Executive Portrait is a bit different. These images portray top executives and have a certain gravitas. Normally they are more dynamic than a traditional photoshoot. And usually these portraits follow more of an editorial style, serious magazine type photoshoot. And do not typically include product, hobbies, storytelling or brand icons.

Essentially, Executive Portraits involve a series of photos taken in different locations with a variety of poses. Often involving a change of clothes from more formal to more causal attire. And usually includes a variety of shots, including close ups and head and shoulders. As well as 3/4 portraits and full body shots.

Generally, they denote the success of the individual and a glimpse of their professional environment. Being London based, I often I conduct these outdoors in Mayfair and the City of London. Which in itself gives a visual cue to the stature of the subject and nature of the business.

Essentially, Executive Portraits give a small glimpse of the executive’s personality but remain very professional. And, suitable for social media profiles, websites, PR or press, these portraits are essential for the high profile, modern executive. And so, having these photoshoots mean that a bank of suitable images is always ready at short notice. Which is handy when they are to be featured in an article or promotional material. This gives the executive editorial control of his or her image. Which of course, is vital in today’s world.

Read here for more information about preparing for your corporate portraits

Logo of Serena Bolton Photograhpy

EXECUTIVE PORTRAIT PHOTOGRAPHER LONDON

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