corporate portraiture London image of a businessman against art backdrop

How Has Corporate Portraiture Evolved?

In the past few years, corporate portraiture has evolved beyond all recognition. The trend for knowing more about the people we choose to work with has arrived. And people want connection with those they hire for projects. Whether a large multi-national or a small start up, great corporate portraits are an essential part of the branding. In PR, on websites and in social media. More than ever, a company is only as good as its people. After all, it’s accepted that the ‘About’ page of the website is the second-most visited on a website. And authenticity is the key to human transactions, All of which means that an old school ‘yearbook’ style of the last century is obsolete.

Nowadays, people are looking for authenticity and a little personality in their business interactions. The most high level boardroom or C-suite portraits have more personality. Perhaps they exhibit a coloured background or a textured wall. Many photoshoots now take place outside the office in the surrounding streets.

And even the most corporate of environments rarely require ties. Almost everyone wears open necked shirts in 2022. This more informal atmosphere is reflected in corporate portraiture.

And this holds true for women as well. Women’s business attire has become less formal and so have corporate portraits.. Now women can wear a simple t-shirt under a jacket or a blouse and layer up jewellery to create a more individualised look.

If you need some updated, elegant corporate portraiture, I would love to help. You can email me on serena@serenabolton.com, ring me on 07958511819 or click to book a Zoom or telephone conversation.

Read my blog on how to make your corporate photography stand out here.

“Photography through the lens of a storyteller”

LONDON CORPORATE HEADSHOT PHOTOGRAPHER

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