Tips for Posing in Business Portraits

In the world of business, a professional image is paramount. Whether you’re updating your LinkedIn profile, preparing for a company website, or seeking promotional materials, your business portrait plays a crucial role in conveying confidence and competence. In an ideal world, you would commission a photoshoot with an experienced portrait photographer. Personally I view it as my responsibility to pose my sitter and make them look great for their business portraits. However I am not able to undertake portraits for everyone, so I thought I would pass on some useful advice for those who are having their profile pictures taken by an amateur, or have selected as less masterful photographer.

In which case, mastering the art of posing can significantly enhance the impact of your business portraits.

Here are some expert tips to help you strike the perfect pose and exude confidence in front of the camera:

Straighten Your Posture- Good posture is key to projecting confidence. Stand tall with your shoulders back and relaxed. Avoid slouching or hunching over, as this can convey insecurity. Imagine a string pulling you upward from the crown of your head to maintain a straight spine.

Relax Your Shoulders- Tension in the shoulders can make you appear stiff and uncomfortable. Take a deep breath and consciously relax your shoulders. Roll them back and down to create an open and approachable look.

Engage Your Core- Activate your core muscles slightly to stabilise your torso. This subtle engagement not only improves posture but also lends a sense of strength and stability to your stance.

Position Your Hands Thoughtfully- Avoid awkward hand placements by placing your hands naturally on your hips, clasped together, or resting gently on a nearby surface. Experiment with different positions to find what feels comfortable and looks confident.

Maintain Eye Contact- Engage with the camera by maintaining steady eye contact. Look directly into the lens with a friendly and approachable expression. Your eyes are a powerful tool for conveying confidence and connection.

Find Your Best Angle- Most people have a preferred side or angle that photographs well. Experiment with different angles to discover yours. For example, tilting your head slightly or turning your body can add depth and dimension to your portrait.

Smile Naturally- A genuine smile can instantly enhance your portrait. Avoid forced or overly wide smiles. Instead, think of something pleasant or humorous to evoke a natural and authentic expression.

Experiment with Body Language- Subtle shifts in body language can convey different messages. For instance, crossing your arms may suggest defensiveness, while placing your hands on your hips can signify authority. Choose poses that align with your desired message.

Relax Your Facial Muscles- Tension in the face can detract from your confidence. Before the shoot, practice relaxing your facial muscles by gently massaging your jaw and temples. This will help you appear calm and composed.

Practice Self-Assurance- Confidence is as much about mindset as it is about physical appearance. Before the shoot, visualise yourself as confident and successful. Channel this inner assurance during the session for authentic and impactful results.

Mastering the art of posing is a valuable skill that can enhance your professional image and leave a lasting impression. By following these tips and techniques, you’ll be well-equipped to exude confidence and professionalism in your business portraits. Remember, the goal is not just to look good but to authentically convey your unique personality and capabilities. 

Elevate Your Personal Brand: Business Portrait Photography by Serena Bolton Photography

In the dynamic world of business, a strong personal brand can make all the difference. At Serena Bolton Photography, we specialise in capturing compelling business portraits that reflect your unique brand identity and convey confidence and professionalism. Let’s explore how our personalised approach to personal branding photoshoots can help you stand out in your industry.

Personal Branding Photoshoot Experience

Every journey with Serena Bolton Photography begins with a personalised consultation focused on understanding your brand and vision. We believe in collaboration, working closely with you to curate a photoshoot that aligns perfectly with your brand story and objectives.

During the consultation, we discuss various aspects of your personal brand, including:

  • Brand Identity: Understanding the core values, mission, and personality of your brand.
  • Usage of Images: Determining how and where you plan to use your brand images, whether for websites, social media, marketing materials, or professional profiles.
  • Location and Props: Selecting the ideal locations and props that complement your brand story and enhance the narrative of your portraits.

Our goal is to create a cohesive visual story that authentically represents who you are and what you stand for in your industry.

Tailored Executive Portrait Shoots for Established Professionals

For established executives, creatives, and entrepreneurs, our business portrait photography services offer a sophisticated and polished approach. We specialise in on-location photoshoots in London, capturing you in environments that resonate with your professional persona—whether it’s your office, workspace, or a meaningful location that reflects your brand’s ethos.

For more information or to make a booking for Professional Corporate Portrait Photography London, or for other professional photography services, please contact us at our West London Studio on or on +44 (0)7415 792499. Or click here to fill out a contact form.

“Photography through the lens of a storyteller”

Corporate Portait Photography London


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