At this point, it seems that most people understand that every business needs a corporate portrait photographer. But incredibly, a few resistant business owners either don’t see the point, or are reluctant to invest. Which means they are going to be left behind. That’s because everyone wants to put a face to the name. To know to whom they are giving their business. To make a connection with the person behind the email. Business owners should ignore corporate portraits at their peril.

Have you come across one of those old fashioned websites that are almost entirely text-based? I did recently and was blown away because incredibly, it belonged to a photographer! It was so old fashioned and out of date. And while obviously it contained some photographs, there were no headshots of the photographer. Even on the about page. Basically, this professional portrait photographer needed to hire a corporate portrait photographer.

Luckily, most companies now use a professional corporate photographer

Fortunately there are not too many businesses around now where this is the case. Perhaps they all went out of business!? Opacity is not desirable today. It’s important that we all get in front of our businesses whether big or small. And if you are not willing to invest in your business and in your employees then what sort of message does that send to your clients? And it’s possibly worse to use amateur or poor quality portraits as so many companies still do. What does that say about your brand?!

Happily, most people now realise that they need portraits of their staff for their website, for LinkedIn profiles and social media feeds. And they need to be done professionally and regularly. Plus you can use corporate portraiture to tell more of a story of your brand, with shots of employees in context. They can really give an idea of your company’s personality and help illustrate what you do.

And happily, professional corporate photographers now are able to produce more interesting images for their clients. The fashion has changed away from boring headshots. For more on this, read my blog on how fortunate it is that there are now more choices when it comes to corporate photography.

So if you are now ready to invest in professional corporate portraits, whether in your office, on location or in my West London studio, I would love to help. You can email me on serena@serenabolton.com, ring me on 07958511819 or click to book a Zoom or telephone conversation.

“Photography through the lens of a storyteller”

LONDON HEADSHOT AND CORPORATE PHOTOGRAPHER