I undertake a lot of branding photos for coaches. including leadership, business and life coaches. That’s because coaches understand the need to visually communicate their personal brand with portraits, as they ARE their product. There is no physical product to feature on a website of in social media. Even if a coach is not the type of person to put themselves in the limelight, they really have no choice but to get in front of their business. Very often, coaches come to me for headshots or personal brand photoshoots, and then refer their clients.

Like everyone running a business, it’s important for coaches to establish a visual identity which makes them attractive to their ideal clients. Branding photos for coaches need to immediately communicate their values, personality and their story. They need to express empathy, great interpersonal skills, wisdom, positivity and confidence. But the coach has only a few seconds to make that crucial connection with their prospective clients. Don’t worry if you aren’t sure how to go about this. A photographer who is experienced in creating branding photos for coaches will have lots of ideas of how to portray the desired qualities.

When you are your ‘product’, you need a large portfolio of portraits for your website and social media. After all, social media is a hungry beast that needs regular feeding. Videos are making great inroads these days and of course, it’s important to engage with that medium too. But you won’t post a video every day and your website won’t be comprised solely of videos, so make sure you have a great range of portraits for your use.

This need for variety is why I offer a Seasonal Personal Branding package with four shoots a year. This means that each quarter you can have a photoshoot that delivers fantastic branding photos. So that you social media feeds are always fresh and up to date. Click here to see more images from a Seasonal Branding package.

And if you are ready to work with a personal branding photographer, I would love to help! You can email me on serena@serenabolton.com, ring me on 07958511819 or click to book a Zoom or telephone conversation.

“Photography through the lens of a storyteller”

LONDON PERSONAL BRANDING PHOTOGRAPHER