How I became a personal brand photographer

It’s funny, but I was a personal brand photographer before I really knew what that was. Meaning that I specialised in portraits, because I love people. And I have always been passionate about telling their stories and giving them the best version of themselves.

As my portraiture has evolved over the years, it’s naturally expanded in storytelling. And that’s basically what personal brand photography is: visually telling the story of your brand. And we do this by providing an insight into the whole person. Not just a headshot, although those are an important part of the shoot. But also we create images which show or represent the inspiration, the hobbies, the partners and pets, the product. Whatever helps to flesh out a picture of the whole person.

This might include showing someone at their desk, or yoga studio, or a coffee shop or wherever they work or create. The shots might include action shots such as a pilates instructor with a client, a creative person making their product or a doctor consulting with a patient. And they might include business partners, spouse, kids (especially if relevant to the business) and pets. We didn’t create these visual stories when I started out at a portraits photographer. But we do now!

Obviously my clients will blog or write posts about all of these things, but most social media is very visual so they will need images to tell their brand story. And to populate their feeds. As a personal brand photographer I’ve become well-practiced in not only helping you plan your photoshoot to include the varied elements of your story. But also become adept at capturing a variety of the brilliant shots you need to reveal it to your target audience.

Unclear as to exactly what a personal brand is? My blog on the subject might help you gain clarity.

And if you are ready to work with a personal branding photographer, I would love to help! You can email me on serena@serenabolton.com, ring me on 07958511819 or click to book a Zoom or telephone conversation.

“Photography through the lens of a storyteller”

LONDON PERSONAL BRAND PHOTOGRAPHER

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

YOU MIGHT ALSO LIKE

MY LATEST NEWS

feeling nervous about your business headshots?

feeling nervous about your business headshots?

How to feel confident for your business headshots Are you putting off your business headshots because you are not sure how to put your best foot forward? Worried that you might not like how you look in your pictures? Or that they won't show the best version of you?...

read more
Are you responsible for your company headshots?

Are you responsible for your company headshots?

Fail safe organisation of your company headshots Are you the person responsible for organising the company headshots? Whether you are in the marketing department or are an executive assistant, there is more to this than just hiring a photographer. Firstly you have to...

read more
Need tips for communicating your Personal brand?

Need tips for communicating your Personal brand?

10 tips on communicating your personal brand. Everyone is talking about personal branding these days. And quite rightly, as for many people it's become important to have a clearly defined personal brand, communicated clearly. As a photographer, I can confirm that my...

read more
Why you need modern corporate headshots

Why you need modern corporate headshots

Updating your brand image with modern corporate headshots Are your corporate portraits a bit out of date? Things have moved on so far from the annual company yearbooks of old. Now people want to know who they are doing business with. To put a face to the name. To have...

read more

Pin It on Pinterest