How to find the right Branding photographer for your personal Brand

Choosing the best possible personal branding photographer is one of the most important steps to creating your personal brand. This is because they will be responsible (along with your website designer) for the visual representation of your personal brand, And while most professional photographers should be able to take portraits of you and tell your story, it’s important that they are able to connect with you, understand your brand, put you at your ease and capture the very best version of you. So how to you go about finding this magical person?

5 steps to follow when choosing a branding photographer

  1. Firstly, and obviously, you can do a good old Google search. Perhaps trying ‘personal branding photographer London’ or similar, depending on where you are based. But as photography is visual, Instagram is also a good place to look. And, increasingly, so is LinkedIn. Shortlist a few and have a good look at their images to get idea of their style and quality of work. Obviously it’s important that their style is synergistic with your own brand look. For example, if you have a bright and colourful website selling children’s products, then perhaps someone whose style is moody, black and white photography is not for you! And of course you should check that they fit your budget. And your timetable.
  2. Secondly, make sure that the photographers you are considering have the appropriate experience. And being a personal branding photographer is more than just shooting portraits. It’s telling someone’s story. Conveying their style and their values. Creating lifestyle portraits showing them at work or participating in hobbies etc and also potentially, product shots and flat lays. So check that the shortlisted photographers can handle all of this by reviewing their case studies.
  3. Have a good look at their reviews and recommendations. Generally, satisfied clients are always happy to do a review. So take the time to peruse these yourself.
  4. Make sure they are available for a consultation. It is really important that your personal brand photographer understands your brand and what you want to achieve with your photoshoot. If they are not willing to have a pre-shoot consultation to share Pinterest boards and chat through ideas, then they are not going to share your vision or capture the right images.

And finally, when choosing the right photographer for your personal Brand photography…

… Most importantly number 5 :make sure that you have good chemistry with your chosen photographer. It’s unnerving for many people to be in front of the camera, so it’s important to have a good rapport with your photographer. A personal connection will make you feel more comfortable. And your professional photographer will be able to capture great images of you, showing you at your very best. Surely your personal brand deserves no less?

And if you are ready to work with a personal branding photographer, I would love to help!

For more information or to make a booking for Personal Branding Photography London, or for other professional photography services in London, please contact us at our West London Studio on info@serenabolton.com or on +44 (0)7415 792499. Or click here to fill out a contact form.

“Photography through the lens of a storyteller”

LONDON PERSONAL BRANDING PHOTOGRAPHER

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