We live in a visual age. In today’s world, whoever you are and whatever you do, you need fabulous personal brand photography which reflects the real you, shown at your very best.

First impressions count and increasingly, the first people will see of you is your profile photograph. You may have all the substance in the world but if you don’t project a strong professional and/or personal image to go with it, people may not respond in the way that you wish. Your image is talking to potential contacts and clients, even when you are not.


For anyone who simply wants a good headshot or simple portraits for social media, LinkedIn, or dating profiles, I offer studio portrait photoshoots, undertaken in my West London studio and/or local park.

In these sessions, I will capture the essence of you and your character in a series of natural and flattering portraits. My approach is professional yet informal and my portraits do not embellish or alter, but have a spontaneous and distinctive way of showing your real character.

You may feel anxious before your shoot. That’s fine, many of my clients do. Happily, I am told that I am intuitive with a natural ability to connect with people, which helps my clients feel at ease. During your session I will make you feel comfortable in front of the camera in order to present the very best version of you in unique, genuine and distinctive portraits.

My aim is to give you more than just an amazing portrait of yourself: I want to give you a great experience so that you leave the photoshoot with a skip in your step and feeling good about yourself.


What is a personal brand? Well, it’s defined as packaging and promoting your person, values, personality and career as a brand. Getting this right will present a consistent brand image, establish you/your business, control the narrative and attract the clients or job you want. And your brand must be visually compelling and consistent. Which is where I can help.

I have worked with psychologists, plastic surgeons, doctors, authors, entrepreneurs, educators, lawyers, Pilates instructors, interior designers, nutritionists, yoga teachers, musicians, property developers and many more individuals wishing to take control of their brand image.

Together, we created portraits that convey what they wish to say about themselves and what they are offering. And crucially, that speak to their target audience. Images that tell their story.

A Personal Branding photoshoot starts with a personal consultation with Serena to discuss your brand and what you wish to communicate. We collaborate on ideas, curate the look of your photoshoot and decide on locations and props. (Perhaps you will include your business partner, life partner, a client or even your dog! Whatever helps to tell your story.)

If you aren’t clear on your personal brand, we can help you step by step on this journey. We will help you get clarity, extract your brand and decide on how you wish to visually present yourself.  In short, we will help you manifest the person you want to be.

The experience is uplifting, inspiring, confidence-building, creative, enlightening, fun, and even life-changing.



Is your current personal brand image doing you justice? Is it reflecting you in the correct light?

If you require a great personal brand portrait or would like to gift a Personal Branding photoshoot, I would love to hear from you.

I offer both an A La Carte option & Collections at the West London Studio, W6 or At Home & On Location or anywhere in the world.

Please contact the West London Studio on +44 (0)20 8748 1988 or Serena on +44 (0)7958 511819 or email serena@serenabolton.com.


London Portrait and Personal Branding Photographer Serena creates fabulous portraits for your website, social media, LinkedIn profile, dating sites and anything else you wish. 

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