PERSONAL BRAND PHOTOGRAPHY
SERENA IS A True PROFESSIONAL AND HAS A GREAT SKILL IN MAKING HER SUBJECTS FEEL AT EASE
What is personal brand photography? In short, it’s a series of portraits that express you as a brand, showing facets of your personality, skills, experience, and what you have to offer. It’s about taking control of the visual communication of you as a professional and private individual. And to do this, you need more than just a headshot. You need a personal branding photoshoot. And it’s important to have this done professionally, and done well.
At Serena Bolton Photography, we create brand portraits that convey the desired brand image, at its very best. And crucially, that speak to the target audience. Images that tell the story.
Serena has undertaken personal branding photography with entrepreneurs, psychologists, doctors, authors, educators, lawyers, interior designers, yoga teachers, musicians, property developers and many more individuals wishing to take control of their brand image.
A Personal Branding photoshoot starts with a consultation with Serena to discuss your brand. We collaborate on ideas, curate the look of your photoshoot, discuss how you will use your brand images and decide on locations and props. In your personal brand shoot, perhaps you will include your business partner, a client or even your dog! Whatever helps to tell your story.
If you aren’t clear on your personal brand, we can help you step by step. Serena collaborates with professional designers, stylists and coaches who can help you on this journey. We will help you get clarity, extract your brand and decide how you wish to visually present yourself.
As your personal brand photographer, Serena will help you manifest the person you want to be. The experience is inspiring, confidence-building, fun, even life-changing.
Perhaps instead of telling your story with Personal Brand images, you would prefer an Executive Photoshoot?
Suitable for high profile executives, this is a series of portraits taken on location in London, often in and around your business environment, which deliver a suitable set of images ready for PR, Press & Digital use, enabling editorial control of your image.
For Personal Branding or Execuctive Portraits, please contact the West London Studio on +44 (0)20 8748 1988, Serena on +44 (0)7958 511819, or email email@example.com.
HALF DAY £750
FULL DAY £1400
WHAT EXACTLY IS A PERSONAL BRAND?
A personal brand is defined as packaging and promoting your person, values, personality, and career as a brand. Getting this right will present a consistent brand image, establish you/your business, control the narrative, and attract the clients or job you want. And your brand must be visually compelling and consistent.
This is where Personal Branding photography comes in…
WHY IS PERSONAL BRAND PHOTOGRAPHY IMPORTANT?
Once you have worked out your brand, you need to communicate it to your target audience. You need consistent brand imagery across all social media platforms and a coherent and distinctive look. You need portraits which tell your brand story, visually.
People are looking for authenticity and connection with the people they choose to work with and good personal branding portraits help you communicate your authentic self. You are your brand and it’s important that you differentiate yourself from the rest.
It’s time to book your Personal Branding photoshoot.
HOW DO I PREPARE FOR A PERSONAL BRANDING SHOOT?
Preparation is key to a successful shoot. Above all, know your brand. And have a strong idea of how you want to present yourself. For example, where will you be photographed? Your place of business? Your home? On location somewhere that you find inspiring? Do you need props? Also think about who should be there. Is it just yourself? Or would it be good to include a business partner or client?
And above all, remember this is your personal brand so you owe to it yourself to look your very best. Visit the hairdresser and spend some time choosing your outfits. Finally, your professional Personal Brand photographer should be able to help you with any questions about preparation. The more you prepare for your personal brand shoot, the better the result.
LONDON PORTRAIT PHOTOGRAPHER
London Personal Branding Photographer Serena creates fabulous brand portraits so you can control your digital identity and present your best face to the world.