If you are starting a new business, then you will need branding images. Why?

Firstly, you are not just creating a business, you are creating a personal brand. And your brand will needs a visual identity. Once you have established this, you can control it and use it to help you build recognition and saliency.

Next you need to demonstrate your personality and point of difference. Why you are unique and what makes you better than your competitors? What do you want to be known for? What is your messaging.? Great branding images will help portray your personality and show you as you wish to be seen.

and how will you use these branding images?

You will be building a website, and quite simply, you will need imagery for this so that you can tell people who you are. The ‘About’ page is the second most visited page of a website (after the home page) and this is your chance for people to get to know you. People want to deal with people, not faceless entities. They need to put a face to the name and you will have to get visible.

And finally, you will need to use branding portraits to help you network across social media platforms. and to quickly establish yourself as an authoritative voice in your industry. To do this, you need to build confidence and trust. But you cannot do that while hiding from your prospective clients, employees and suppliers. You will need branding photography. You need be seen showing up for your business.

If you are ready to get visible. I would love to help! You can email me on serena@serenabolton.com, ring me on 07958511819 or click to book a Zoom or telephone conversation.

“Photography through the lens of a storyteller”

PERSONAL BRANDING PHOTOGRAPHER