As a portrait photographer who does family, couple and personal branding shoots, I”m often asked why I also do headshots and corporate photoshoots. I understand the question – it might seem less creative than other work, but actually I find business headshot photography really interesting. And not really that different from ‘personal photography.

I’m a portrait photographer because I photograph people. And I really capture everything to do with people’s lives. Their engagements, marriages, christenings, family portraits, etc. But work is a very big part of people’s lives. And increasingly the line between work and personal life is blurred. So I make no distinction really between a family photoshoot and a business headshot. After all, they are all portraits. People are my subjects and I am delighted to be a part of every bit of their multi-faceted lives.

And people are still people whether they are wearing a suit or jeans. Of course we often project a slightly different image in our professional lives. But we are not really different, We are confident or not, we are happy or not, we are happy to have our portraits taken (or not!). We bring all the same energy and expectations to business headshot photography as we do to family shoots. And the same insecurities. Whatever the type of photography, people are often nervous about seeing images of themselves. They want to look their best. They want to present the best version of themselves to the world. And I love connecting with people, putting them at their ease and giving them the very best version of themselves. So it’s all the same really. You chat, you connect, you shoot.

If you are thinking about specialising in business headshot photography

All of the technical elements of different types of portrait photography are basically the same. Whether indoors or out, in a studio with lights or in an office with natural light. It’s still photography and still people. So really, there’s less difference than you think between say, couple or family photography and business headshot photography.

If you are a photographer thinking about whether to get involved in corporate portraits and headshots, have a look at this blog post where I discuss what every corporate headshot photographer should know.

And if you are ready to invest in professional headshots, whether in your office, on location or in my West London studio, I would love to help. You can email me on serena@serenabolton.com, ring me on 07958511819 or click to book a Zoom or telephone conversation.

“Photography through the lens of a storyteller”

LONDON HEADSHOT AND CORPORATE PHOTOGRAPHER